WARC Webinar: 5 things to consider when selecting an influencer
Brands every day are proving that using influencers can be one of the most effective and efficient forms of marketing – but selecting the rightinfluencer(s) can mean the difference between massive success, and routine results.
Unfortunately, there is no simple, one-size-fits-all formula to influencer selection, but smart marketers are combining creative appeal with data-driven criteria around scale, audience quality, affinity and much more.
In this webinar, Shareablee CEO and Founder Tania Yuki will uncover:
What datasets are available to help marketers select the right influencer(s), with confidence, time and time again
The five things every marketer must know before working with an influencer
How to set up an influencer campaign for measurement success, so that the full value of the campaign can be attributed, and communicated to the organization