WARC Webinar: 5 things to consider when selecting an influencer

Published on Mar 15th, 2019

by
Tania Yuki
Founder & CEO, Shareablee

Brands every day are proving that using influencers can be one of the most effective and efficient forms of marketing – but selecting the rightinfluencer(s) can mean the difference between massive success, and routine results.

Unfortunately, there is no simple, one-size-fits-all formula to influencer selection, but smart marketers are combining creative appeal with data-driven criteria around scale, audience quality, affinity and much more.

In this webinar, Shareablee CEO and Founder Tania Yuki will uncover:

  •  What datasets are available to help marketers select the right influencer(s), with confidence, time and time again
  •  The five things every marketer must know before working with an influencer
  •  How to set up an influencer campaign for measurement success, so that the full value of the campaign can be attributed, and communicated to the organization
 

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